I s a b e l l a   R o m o

I s a b e l l a R o m o

GreenThread.

GreenThread.

GreenThread.
Role

UX/UI Designer

Timeline

Feb 2025

Team

Personal project

Tools

Figma, Adobe Photoshop

Summary

“GreenThread.” is a fictional sustainable fashion brand I created as the basis for this personal UX/UI designproject. The concept revolves around a landing page that communicates freshness, style, and environmental awareness while showcasing clothing made with sustainable practices.

My process

I started by defining the brand’s visual identity and core message: blending sustainability with style. From there, I explored color palettes, typography, and graphic elements to convey freshness, modernity, and eco-consciousness. The final landing page design focused on simple navigation and bold CTAs, balancing aesthetic consistency with a smooth user experience.

GreenThread.
View Prototype
Less Waste. More Style. That’s GreenThread.
GreenThread.

Key Features

Some standout features of this design are:

  • Hero section with an image carousel designed to instantly capture user attention.
  • Clear, visible categories for intuitive navigation.
  • Showcase of best-selling products and CTAs to drive sales.
  • Behind-the-scenes section to foster community connection.

Takeaways

This personal project gave me the chance to explore my creativity by shaping the personality and style of a fictional brand into a landing page, always prioritizing user experience and clear calls to action. From the initial idea to a polished visual prototype, “GreenThread.” allowed me to put my UX/UI design skills into practice and reinforce my passion for creating meaningful digital experiences.

View Prototype